What is Anchor Text?
There are many concepts in online marketing that can feel strange and a little difficult to understand. Anchor text is one of them.
So, what is anchor text? These are the words you choose to link to a particular page on your own website or at someone else's.
If you e.g. want to link to an article on what is anchor text from your blog, it can be boring for your reader to see the entire URL (https://what is anchor text), then anchor text can help you make it easier for the reader!
Anchor text is the words you choose to link to a particular page on your own website or someone else's You simply link http://what is anchor text to a text, e.g. "Read this article" The text becomes clickable (hyperlinked) but the reader is not disturbed by the special characters of the URL. This is what the HTML code looks like if I link to the Google model book on this site: Anchor Text If you ask someone to link to your website, it is good to know that you can ask them to use keywords as anchor text. For example, I have hyperlinked the anchor text "Anchor text" before the HTML string above.
Anchor text is an important parameter when working with search engine optimization and link building. Even when you link internally to your own site, it is useful to have descriptive anchor texts with specific keywords.