Backlinks: What are they and how do you create them?
A backlink, or a so-called backlink, is a common term in search engine optimization (SEO). Actually, it is not very complicated, but for a newly started blogger it can sometimes be difficult to understand the difference between links.
From backlinks to internal links and anchor text Simply explained, a backlink means that a website links to another website (an inbound link). Ie. when another website refers to yours through a link. Website 2 gets a backlink from Website 1 and Website 4 gets a backlink from Website 3.
There are many different types of links and it can be difficult to understand the difference between them all. Below is a brief explanation of the links and concepts you should know:
Internal links: Links that link different pages on a website (under one and the same domain). External links: A link that goes from one website to another (domain changes). This is the opposite of a backlink.
Link power: Also called Link Juice . When a website links to another (backlink), linking power is created for the landing page. The more linking power a page gets, the higher the probability that it will rank better in search results.
Do-Follow links: By default, all Do-Follow links are counted unless otherwise stated. Do-Follow means that search engine spiders follow the link to its goal and provide link power.
No-Follow links: Corresponding Do-Follow, ie. search engine spiders do not follow the link to their target (provide no linking power).
Low quality links: A low quality link is a link that comes from, for example, automatic registers, spam pages or websites with adult material. These types of links have no value and can even damage your search engine rankings.
Anchor text : The text that a link consists of is called anchor text. This is not only useful for clarifying to the visitor where the link leads but also for search engines.